Design Yourself — AI Business Advisor
Your Expertise, Available When You're Not.
Turn your website into an intelligent front door for your business.
Your AI Business Advisor helps visitors think through what they need, understand where your expertise may fit and brings better-informed conversations to you with context.
A premium capability within BUILD. The Design Yourself journey remains START → BUILD → GROW.
The problem
Your Website Can Explain What You Do.
But it can't understand who's visiting.
Pages provide information. Forms collect contact details. Neither naturally understands the situation the person is actually in.
So the same preliminary conversations happen again and again. A prospect isn't sure which service fits, or whether their situation is the kind you work with. By the time an inquiry reaches you, the useful context — what they're trying to do, where they are, what they've already tried — is usually missing.
The difference
Not another chatbot.
A chatbot answers questions. An AI Business Advisor understands opportunities.
- 01Understand
- 02Explore
- 03Clarify
- 04Recommend
- 05Handoff
The point of the sequence is restraint. The Advisor gathers enough context to say something useful before it recommends anything, and it answers from approved knowledge you define rather than improvising. It doesn't act on its own — it prepares a conversation for you.
Experience one
Meet Maya.
Maya
Design Yourself's AI Business Advisor
You've just read how an AI Business Advisor works. Now experience one.
Maya is Design Yourself's own AI Business Advisor. Ask her about the service, tell her about your business, or simply ask whether an AI Business Advisor might make sense for you.
Meet Maya · Your AI Opportunity Guide
Think out loud before you write.
Maya is Design Yourself's AI Opportunity Guide. Tell her what you're turning over — a half-formed idea, a business that has stalled, or simply the sense that something should come next. She'll help you think it through and, where it's useful, point to whether START, BUILD or GROW fits.
She's an AI, not Eric. If you'd rather speak with Eric directly, you can do that at any time.
Tell me what you're thinking about. It doesn't need to be tidy.
Maya is an AI advisor. Her guidance is a starting point; Eric can confirm anything specific to your situation.
The outcome
A conversation becomes an opportunity.
- 01Visitor
- 02Conversation
- 03Understanding
- 04Potential fit
- 05Consent
- 06Opportunity brief
- 07You
What arrives isn't a name and an email address. It's context: what the person said they were trying to do, where they appear to be, and which of your services may be relevant.
The Advisor never decides whether someone is qualified. It helps identify fit and readiness, and leaves the judgment where it belongs — with you.
What you receive
A Brief, Not a Form Submission.
Conversations that reach a handoff arrive in a private inbox, written so you can read one in under a minute. The example below is invented for this page.
- Name
- Sarah M.
- Business
- Management Consultant
- Potential fit
- Strategy Advisory
- Readiness
- Exploring
- Status
- New
What Sarah told the Advisor
Sarah has more than two decades of corporate leadership experience and is exploring independent consulting. She has expertise and industry relationships but has not yet clearly packaged her services.
Advisor interpretation
Potential fit for strategy work. Her immediate challenge appears to be defining and positioning her consulting offer before focusing on customer acquisition.
An interpretation is a reading of the conversation, not a verified fact. You decide whether it holds.
Built for you
It doesn't learn a business. It learns yours.
Each Advisor is configured around what you actually do — your expertise, services, customers, approved pricing, business rules, customer journey, the signals that tell you someone is ready, the recommendations you'd make yourself, your tone, your boundaries and the approved knowledge it's allowed to answer from.
Your expertise shapes the Advisor. AI helps make it available earlier in the customer journey.
Fit
Who It's For.
A strong fit
“I have this same conversation all the time.”
Consultants, coaches, advisors, fractional executives, professional service providers, travel professionals, wellness professionals, personal brands and other expertise-driven businesses.
- An established business with defined services
- A functioning website or digital presence
- Customer inquiries already arriving
- Repeated preliminary conversations
- Customers who need help choosing the right service
- Time spent working out whether someone is a fit
- Expertise that matters in the buying decision
- A wish for better human conversations, not fewer people
Probably not yet
It may not be the right fit if the business isn't defined yet, there's no clear offer or meaningful customer journey, or the hope is that the Advisor will create website traffic. It also isn't a cheap FAQ chatbot, a way to remove staff, a promise of leads or revenue, or enterprise infrastructure beyond the standard scope.
The standard implementation
What We Build.
- Business and customer journey discovery
- AI Advisor strategy
- Advisor identity and personality
- Business Knowledge Architecture
- Approved business facts
- Service and offer knowledge
- Approved published pricing knowledge
- Conversation and discovery framework
- Qualification logic
- Recommendation logic
- Commercial claim boundaries
- Branded website integration
- Explicit consent and contact capture
- Structured opportunity brief
- Private Opportunity Inbox
- Human handoff workflow
- Testing
- Launch
How it's built
Four Stages of Work.
01Discover
Understand the business, expertise, customers, services and customer journey.
02Design
Structure the knowledge, Advisor behaviour, qualification logic, recommendations and boundaries.
03Build
Configure and integrate the AI Business Advisor.
04Test & Launch
Test realistic scenarios, refine the experience and launch.
The standard implementation is designed around a four-week process, depending on scope and client readiness.
Investment
What It Costs.
AI Business Advisor
$4,995 CAD
Standard implementation.
Managed AI
$399 CAD/month
Initial six-month commitment following launch, then month to month according to the service agreement.
Custom integrations and advanced automation are quoted separately.
What Managed AI supports
- Reasonable AI and model usage within service limits
- Supporting hosting and infrastructure
- Monitoring
- Software maintenance
- Security and compatibility updates
- Required model compatibility changes
- Reasonable approved business knowledge updates within the service allowance
- Advisor optimization
- Standard Advisor bug fixes
- Support
- Periodic conversation and quality review
Custom enhancements
Some capabilities may be possible as custom enhancements, but they aren't included in the standard AI Business Advisor implementation.
- CRM or HubSpot integration
- Appointment booking automation
- SMS, WhatsApp or voice
- Outbound email or prospecting
- Payment systems and ecommerce actions
- Complex workflows, multiple Advisors or multiple websites
- Additional languages, custom APIs and specialised industry integrations
- Advanced reporting
The philosophy
AI Should Create Better Human Conversations.
Not replace them.
You remain the source of experience, judgment, relationship, final qualification and every important business decision. The Advisor simply handles the part of the conversation you've had a hundred times already.
AI amplifies expertise. It does not replace expertise.
Questions
Before You Ask.
What is an AI Business Advisor?
It is an advisor on your website, built around your expertise, services and customer journey. It helps a visitor think through what they need, explains where your expertise may fit, and — with their consent — passes the conversation to you with context.
How is this different from a chatbot or ChatGPT?
A chatbot answers questions from a page of text. An AI Business Advisor works from approved knowledge you define — your services, your published pricing, your boundaries — and follows a deliberate conversation: understand, explore, clarify, recommend, then hand off to you.
Does it generate leads?
No. It does not create website traffic by itself. It works with the visitors you already have, helping with the preliminary conversations you find yourself having over and over, and bringing better-informed conversations to you.
Will it replace me or my staff?
No. The Advisor handles the early, repeated part of a conversation. You remain the source of experience, judgment, relationship and final qualification.
What does the implementation include, and why is Managed AI part of it?
The $4,995 CAD implementation covers discovery, Advisor strategy and identity, your Business Knowledge Architecture, conversation and qualification logic, website integration, consent and contact capture, the opportunity brief, your private Opportunity Inbox, testing and launch. Managed AI at $399 CAD/month keeps it running afterwards: reasonable AI usage within service limits, supporting hosting and infrastructure, monitoring, software maintenance, security and compatibility updates, required model compatibility changes, reasonable approved knowledge updates within the service allowance, Advisor optimization, standard bug fixes, support and periodic conversation quality review.
Can it connect to my CRM, book appointments, or send texts?
Some capabilities may be possible as custom enhancements, but they aren't included in the standard AI Business Advisor implementation. They are scoped and quoted separately.
How long does implementation take?
The standard implementation is designed around a four-week process, depending on scope and client readiness.