Design Yourself — Launch
Build the brand that’s yours.
Your professional personal brand and website, built and managed for you.
$179 CAD/month·$0 setup
The problem
You Built the Experience. Someone Else Owns the Address.
You’ve spent years building experience, relationships, credibility and a reputation people trust.
But when someone looks you up, what they usually find belongs to somebody else — your company, your employer, your host agency, your franchise, a social platform, or a replicated site handed to every other person in your organisation.
- A replicated site that looks like everyone else’s
- A company profile page you don’t control
- A host agency or franchise template
- A social account that can change its rules overnight
- An employer bio that disappears when you move on
If your organisation changed tomorrow, would your digital presence still be there?
The idea
Build the Brand That Belongs to You.
- Your name.
- Your story.
- Your experience.
- Your brand.
You’ve spent years building your experience. Now build the brand that belongs to you.
Design Yourself Launch gives you a professional digital home built around you — not around the organisation you happen to be part of this year. It’s a managed service, so the strategy, the building and the upkeep are all handled.
What Launch is
Clarity. Brand. Platform. Care.
Launch is four things working together. Most people can buy a website. Very few get the thinking, the building and the ongoing care in one place.
01Clarity
It starts with a proper conversation about you. Design Yourself Brand Discovery is a guided process that uncovers what you already know but have never written down.
- Who you are
- What you bring
- Who you want to reach
- What you want to be known for
- What you are building next
02Brand
Discovery becomes a clear personal-brand foundation — the language and direction everything else is built on.
- Positioning
- Audience
- Value proposition
- Story
- Bio
- Voice
- Website messaging
- Call to action
- Visual direction
03Platform
A professional, managed personal-brand website — designed, built and looked after for you.
- Custom domain connection
- Responsive website
- Professional messaging
- About story
- Services / Work With Me positioning
- Contact capability
- Client Inquiry
- External booking-link capability where appropriate
- Search and AI discovery foundation
- Basic analytics foundation
- SSL, hosting and technical maintenance
04Care
The website doesn’t stop being our job the day it launches. Routine updates are part of your subscription.
- Text corrections
- Bio changes
- Contact information
- Photo swaps
- Service wording
- Links
- Testimonials
- Minor content changes
What Care does not cover
Routine updates keep your website accurate and current. Larger work is quoted separately so nobody is guessing what’s included:
- New pages
- Major redesigns
- New functionality
- Custom applications
- E-commerce
- Membership systems
- Ongoing content writing
- Social media management
- Email marketing
The Design Yourself Blueprint
A Strategic Asset You Keep.
Brand Discovery isn’t onboarding paperwork. It becomes your Design Yourself Blueprint — a considered, human-prepared document that captures who you are, who you serve and what you want to be known for.
Your Blueprint is prepared for you, reviewed with you, and yours to keep. It is the reference point everything else can be built from — including work you do long after your website launches.
Your Blueprint can guide
- Your website
- Your social profiles
- Your content
- Your positioning
- Your messaging
- Your future business direction
What you get
What Your Launch Website Includes.
01A website that is unmistakably yours
Your name, your story, your experience, your audience — on your own domain, not a template with your photo dropped into it.
02Written and designed around your Blueprint
Home, About, your services or Work With Me positioning, and a clear next step for the people who land there.
03Built to be found
Search and AI discovery foundations, clean structure, fast pages and a basic analytics foundation so you can see what’s happening.
04Ways for people to reach you
Contact capability, Client Inquiry, and an external booking-link connection to your calendar tool where that makes sense.
05Looked after, technically
SSL, hosting, updates and technical maintenance are handled. You never manage a plugin, a renewal or a server.
06Routine updates, handled for you
Send the change; it gets made. No dashboards to learn, no builder to fight with, no waiting for a quote on a bio edit.
Who Launch is for
People Whose Name Is the Business.
Launch is for people whose reputation, experience and expertise are central to their business or professional opportunities.
- Travel advisors
- Network marketing professionals
- Fitness and wellness professionals
- Coaches
- Consultants
- Entrepreneurs
- Experienced professionals building their next chapter
The industry matters less than the pattern: people come to you because of you, and your digital presence should reflect that.
How it works
Six Steps, Start to Launch.
Most Launch websites are designed to move from Discovery to launch in approximately two to three weeks, once the required content and assets are available.
01Talk With Eric
A short conversation to determine fit and understand what you want to build. No pressure, no pitch deck.
02Brand Discovery
You complete the Design Yourself Brand Discovery — a guided process that draws out your story, your audience and your direction.
03Your Blueprint
Design Yourself turns your Discovery into your personal-brand foundation: positioning, messaging, story, voice and visual direction.
04We Build Your Brand
Your managed personal-brand website is created on the Design Yourself production system, written and designed around your Blueprint.
05Review & Launch
You review the website, revisions are completed, and the site launches on your own domain.
06We Keep It Running
Hosting, technical care and routine website updates continue as part of Launch, for as long as you’re with us.
Pricing
One Price. Everything Above.
Design Yourself Launch
$179 CAD/ month
- $0 setup
- 12-month initial commitment
- Then month-to-month
Your subscription covers the brand-building process, your Blueprint, the creation of your personal-brand website, hosting, technical care and routine website updates. There are no setup fees and no hidden costs.
How Launch relates to our other work
A Different Model, Not a Smaller One.
Launch is a managed subscription path. Professional and Signature are purchased custom engagements. They solve different problems, and one is not a discount version of the other.
Launch — $179 CAD/month
A managed personal brand and website: discovery, Blueprint, build, hosting and routine updates, handled continuously for you.
Personal Brand Build — From $3,495 CAD
A purchased, more customised project when you need bespoke scope, structure or design beyond the managed system.
Business Build — From $6,995 CAD
A complete personal-brand and business system for people building something larger than a website.
Not sure which fits? See the custom engagements →
Questions
Before You Ask.
- What is Design Yourself Launch?
- Launch is a managed personal brand service. It combines brand discovery, a personal-brand foundation, a professionally built website on your own domain, and ongoing technical care and routine updates — for one monthly subscription.
- Is this just a website?
- No. The website is the visible part. The work starts with Brand Discovery and your Design Yourself Blueprint — the positioning, story and messaging that make the website worth having in the first place.
- Who is Launch for?
- People whose reputation, experience and expertise are central to their business or professional opportunities — advisors, professionals, coaches, consultants, entrepreneurs and experienced people building their next chapter.
- Do I own my domain?
- Yes. Your domain is registered in your name and stays yours. So do your photos, your logo, the content you supply, your leads and customer data, your email list, your analytics accounts and your Design Yourself Blueprint.
- What happens after 12 months?
- Launch has a 12-month initial commitment. After that it continues month-to-month at the same $179 CAD per month, and you can stop at the end of any paid period.
- What updates are included?
- Routine website updates: text corrections, bio changes, contact information, photo swaps, service wording, links, testimonials and minor content changes. New pages, major redesigns, new functionality, e-commerce, membership systems, ongoing content writing, social media management and email marketing are separate work.
- Can I use my own photos and logo?
- Yes — and they remain yours. If you don’t have a logo or current photography, we’ll advise on a visual direction as part of your Blueprint and work with what you have.
- Can the site link to Calendly or another booking tool?
- Yes. Where it suits how you work, your website can connect to your external booking or scheduling tool so people can book time with you directly.
- What happens if I cancel?
- After the initial commitment, you can end the subscription. Design Yourself stops providing the managed website service at the end of your paid service period. You keep your domain and everything else that is yours — your Blueprint, content, photos, logo, leads, email list and analytics. We do not redirect your domain anywhere.
- Is ongoing content creation included?
- No. Launch covers the brand-building process, your website, hosting, technical care and routine updates. Ongoing content writing, blogging, social media and email marketing are separate services.
Your experience is already yours. Your brand should be too.
Start with a short conversation. Eric will tell you honestly whether Launch is the right fit — and what building your brand would actually involve.
$179 CAD/month · $0 setup · 12-month initial commitment