Personal Brand Assessment

How strong is your personal brand today?

Eight dimensions, twenty-four questions, one clear picture of how well your experience, reputation and presence are working as something you own.

Most experienced people have built something real: judgement, relationships, a way of working that took years to earn. What far fewer have built is the structure that lets someone else find it, understand it and act on it.

This assessment looks at eight dimensions of a personal brand and shows you which are already working, which are underbuilt, and which are weak enough to be holding the rest back. Your answers stay in your browser.

Positioning
Whether people quickly understand who you help.
Professional story
Whether there's a reason to trust you beyond a title.
Authority
Whether your experience is visible to a stranger.
Content
Whether you regularly show what you know.
Discoverability
What someone finds when they look for you.
Audience
Whether people pay attention to you specifically.
Lead generation
Whether interest has anywhere to go.
Ownership
Whether what you're building belongs to you.

Approximately 5 minutes